APERITIF ROSÉ from Hugo Asbach in new design
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The new design exudes the lightness typical of the category and has achieved top scores in Appinio consumer tests. Direct printing on the bottle with a transparent effect ensures a modern look. The launch is accompanied by an extensive activation package of high-reach measures. The new range is available immediately.
German rosé wines united with elderberry, vermouth & original Asbach
Hugo Asbach Aperitif Rosé is an aperitif made from German rosé wines with natural elderflower and charismatic wormwood, rounded off with a dash of Original Asbach. The bright red and fruity-fresh aperitif can be enjoyed pure or mixed. Ideal with wild berry, tonic or sparkling wine. Best served well chilled.
Christopher Dellee, cellar master at Asbach Distillerie explains the recipe: "Aromatic rosé wines from the Rhine region, original Asbach from Germany's largest wooden barrel warehouse, the full-bodied herbal notes of the wormwood plant, and natural elderflower extracts provide the unique aroma of our German Wine Aperitif, which gets its wonderfully bright color only from the high-quality wines."
