Apple and fruit wine sector with turnover growth

"2021 was a good year for the German apple and fruit wine producers, despite the Corona effects in the out-of-home business," Klaus Heitlinger sums up, Managing Director of the Association of the German Fruit Wine and Sparkling Fruit Wine Industry (VdFw). Domestic sales of cider, fruit wine, cider and other apple- and fruit-wine-based beverages were and fruit wine-based beverages was 102.6 million litres in 2021, only 1.4 per cent below the previous year's previous year's result of 104.1 million litres. In the same period, the sector's turnover even increased from 118 million euros to 122 million euros (+3.4 per cent).

"Sales declines due to the limited operation in the gastronomy sector and the discontinuation of events were largely offset by rising sales in the food retail trade. largely compensated for by rising sales in the food retail trade. The industry is benefiting from its attractive, wide product spectrum, which ranges from rustic and traditional to modern and stylish, from classic ciders and fruit wines to new beverage concepts. With this With this diversity we reach very different target groups. The industry is looking forward to a summer 2022 and a good season for fruit mulled wine, punch and co. as in 2021", says Heitlinger.

In 2021, cider achieved domestic sales of around 41.8 million litres, making it the strongest product in the sector. as the strongest product in the sector. Since cider traditionally has a high share of the out-of-home market, the market share, sales were below the previous year's result of 45.6 million litres. Cider-based beverages, including cider, continue to grow: In 2021, their sales increased by 3.8 per cent compared to the previous year, from 13.2 million litres to 13.7 million litres. 13.7 million litres. Classic fruit wines also recorded a significant increase: 13.6 million litres were sold in 2021. million litres were sold in 2021, which corresponds to an increase of 7.5 per cent (2020: 12.7 million litres). Cherry, strawberry, redcurrant, blueberry and blackberry wines are in particular demand. blackberry wine. The speciality mead reached domestic sales of 2.4 million litres (2020: 1.7 million litres). million litres (2020: 1.68 million litres). Sales of the winter beverages apple and fruit mulled wine increased from increased from 6.8 million litres to 9.4 million litres.