Barceló focuses on exclusive on-packs
News General news
Barceló, the most imported brown rum, is launching an on-pack promotion in March 2025 and providing attractive purchase incentives in the market. Customers will receive a high-quality Ritzenhoff glass with the purchase of a promotional bottle of Barceló Imperial or a cocktail measuring cup with the purchase of Barceló Gran Añejo - while stocks last.
Exclusivity and sustainability
With the two on-packs, Barceló is targeting connoisseurs and collectors alike and providing additional incentives to buy in stores. As part of the promotion, customers will receive a high-quality Ritzenhoff glass free of charge when they buy a promotional bottle of Barceló Imperial. Anyone who chooses a bottle of Barceló Gran Añejo will receive a cocktail measuring cup on top. These high-quality additions underline the premium quality of the brand and make the enjoyment experience even more exclusive.
Barceló is the world's first CO2-neutral rum thanks to natural barrel ageing in ex-bourbon oak barrels and the use of 100% sugar cane juice without molasses. The current POS promotion also underlines Barceló's commitment to sustainability by promoting long-lasting and environmentally friendly use of the two extras.
To support the promotion in the best possible way, Barceló is launching a year-round social media and print campaign. In addition, competitions, bartender cooperations and sales-boosting secondary placement displays ensure additional visibility at the point of sale. The promotional edition is presented in an eye-catching design that ensures maximum stopping power at the point of sale.
