Mint liqueur rethought: Berentzen Group launches Pushkin Ice Mint
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The Berentzen Group is introducing the new Ice Mint liqueur variant to the German market under its Puschkin brand. The mint liqueur is available immediately.
"Mint liqueur rethought - the new Puschkin Ice Mint is an exciting party shot with the taste of icy-fresh peppermint and Puschkin Vodka," explains Katja Schlarmann, Head of Marketing Brand Spirits at the Berentzen Group. Visually, too, the Ice Mint is an absolute eye-catcher on the shelf due to its turquoise colour.
"Mint liqueurs are currently experiencing an extremely dynamic development. In the stagnating overall market for liqueurs, they are currently achieving double-digit growth rates. We are continuing to drive this trend with our Pushkin Ice Mint", Schlarmann continues.
The Pushkin Ice Mint appeals in particular to a young party target group between 18 and 25 years of age. Well chilled, the mint liqueur tastes good as a shot or mixed as a long drink.
The recommended retail price is 7.99 euros per 0.7l bottle. For attention-grabbing marketing, there is a 48-bottle display of Pushkin Ice Mint as well as a 48-bottle mix display with Pushkin Ice Mint and Pushkin Watermelon. The launch will be supported by a campaign on numerous social media channels.
