Berentzen launches new Winter Creamer: Vegan Winter Almond as the perfect treat for the cold season

"Berentzen Winter Almond is a real addition to the spirits shelf: in addition to the wintery flavor components such as cloves, cinnamon and almonds, our product is particularly impressive thanks to its vegan recipe. Berentzen Winter Almond rounds off our Creamer range perfectly and also taps into a new target group," explains Frederik Bergmann, Director Corporate Marketing at the Berentzen Group.

The new Winter Creamer can be enjoyed neat, on ice or in warm almond or oat milk to suit the cold season.

"Cream liqueurs are still very much in vogue and offer great potential. We are tapping into this with our new product," says Bergmann. Like the other winter creamers, Berentzen Winter Almond will be available in stores during the promotional period from September to the end of December.

The product launch will be accompanied by social media and a POS competition. "To convince consumers of our new product, with a bit of luck they can test it for free. From October to the end of December, there will be 333 opportunities per week to get the purchase price back by uploading their receipt. In this way, we are also drawing attention to our product," concludes Bergmann.

Berentzen Winter Almond will be available from the beginning of September. In addition to the new variant, the popular White Chocolate Macadamia and Caramel Cream varieties will also be available again. The Winter Creamers will replace the Berentzen Summer Creamers from the first of September for seasonal reasons. The recommended retail price is EUR 8.99 per 0.7l bottle. In addition to single-variety cartons, the Creamer range is also available in a 48-bottle mix display.