Berentzen launches summer offensive: reintroduction of Berentzen Summer Creamer and new Berentzen Premium Party
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The Berentzen Prämien Party is starting immediately under the Berentzen brand. Together with the delivery of the limited edition Berentzen Summer Creamer, the collection points campaign forms the brand's summer offensive.
At the Berentzen Premium Party, customers can collect points online via receipt upload until the end of July and redeem them for special Berentzen items. The rewards include, for example, fanny packs, bathing slippers and Bluetooth boxes. "The demand for merchandise articles of our Berentzen brand has continued to rise in recent months. With the Berentzen Premium Party, we are connecting with this consumer desire and rewarding brand loyalty," explains Katja Schlarmann, Head of Marketing Spirits at the Berentzen Group. The premium promotion concerns 0.7L bottles of the Berentzen Fruity Range as well as those of the new Berentzen Crazy Range with the varieties Berentzen Donut, Berentzen Popkorn and Berentzen Hanf Waldmeister. Bottles produced during the campaign period have an eye-catching label explaining the premium party. Further information on the campaign can be found on the appropriate website: www.berentzen.de/praemienparty
In addition to the Berentzen Premium Party, the Berentzen Summer Creamer in the flavours Raspberry Cream, Passionfruit Cream and Coco Pineapple, familiar from previous years, are also part of the summer offensive. "The decision to offer the three seasonal varieties of the Berentzen brand again this summer was a natural one for us after last year's success: with a sales development of +66% compared to the previous year, all three variants convinced both the trade and consumers in summer 2021," explains Schlarmann. The three variants can be enjoyed neat, on ice or in a mix.
The summer offensive is supported by various marketing measures. For example, 48- and 72-bottle displays with on-pack are now available for the Berentzen Summer Creamer: An original Berentzen pourer including a link to summer recipe ideas is attached to each bottle. Matching promotional displays with different assortments will also be offered for the Berentzen Premium Party. In addition, wide-reaching social media campaigns will ensure attention.
