BIONADE makes you want a new one

Humorous, tongue-in-cheek, self-deprecating: "The new one has turned red" is how BIONADE advertises the fruity and tart newcomer Naturtrübe Blutorange on posters. Or "New test winner! So as soon as you've tested it".

"We are deliberately putting our Naturtrüb range in the focus of communication and are thus unmistakably tying in with the attention-grabbing campaigns with which our organic pioneer made a loud comeback and conquered first place in the premium, organic and glass lemonade market," says marketing manager Corinna Fuchs.

BIONADE will reach 250 million gross media contacts from mid-August. The media plan includes numerous attention-grabbing OOH and digital formats. In addition to classic billboards and pillars, the focus is on sales-promoting POS posters. A new focus is on versatile online formats instead of classic TV formats: In order to address young target groups in particular, BIONADE relies on short moving image spots, social ads and environment-related banners on high-reach platforms such as kleinanzeigen, wg-gesucht and tinder.

Humorous, tongue-in-cheek, self-deprecating: "The new one has turned red" is how BIONADE advertises its fruity and tart newcomer Naturtrübe Blutorange on posters. Or: "New test winner! As soon as you have tested it".

Corinna Fuchs: "Those who are looking for something new on tinder, for example, may not find the great love right away, but our new BIONADE Naturtrübe Blutorange definitely catches the eye."

Until the end of the year, a trade promotion will provide further buying impulses: every BIONADE returnable crate comes with two bottles of the new BIONADE Naturtrübe Blutorange free of charge*. POS advertising material accompanies the giveaway.