BIONADE naturally cloudy blood orange is here!

With BIONADE naturally cloudy lemon and orange, the organic pioneer from the Rhön region has written a still young but all the more successful growth story: They are already number 2 and 3 in the variety ranking, behind "all-time classic" BIONADE Elderberry.

"We want to build on this by adding a promising new product to our portfolio: BIONADE naturally cloudy blood orange will be launched nationwide from June in our main container, the 0.33-litre returnable glass bottle," says marketing manager Corinna Fuchs happily.

With its sparkling, somewhat tart, less sweet taste, the blood orange is more or less the premium version of the classic orange. No wonder, then, that it is the top-selling "red" variety in the lemonade market. "Blood orange fits perfectly into our assortment, it underlines our diversity of varieties and at the same time addresses a broad consumer base," says Corinna Fuchs. "The potential in lemonades has not yet been exhausted for BIONADE."

Consumer surveys in the run-up to the market launch have shown: BIONADE naturally cloudy blood orange achieves above-average ratings in all dimensions - in colour, naturalness, smell, appearance, cloudiness and, of course, taste. Like all BIONADE varieties, BIONADE naturally cloudy blood orange contains 100 per cent organic raw materials such as organic blood oranges from Italy, contains no artificial additives, has only little sugar, is naturally vegan and gluten-free.

In retail, the market launch will be accompanied by impulse-building POS measures such as the water ice promotion and attention-grabbing single bottle displays. There will be a delicious cocktail recipe for gastronomy partners.

From August onwards, a national launch campaign with a wide reach will follow with posters and digital measures.