Bitburger extends the bock beer season

At the start of spring, Bitburger is bringing another seasonal and limited-edition beer specialty to restaurants and retailers. Bitburger Maibock is a pale bock beer with a finely tuned hop blend of Hallertau and Bitburger Siegel hops and the particularly fruity aroma hop Ariana. From March 1, Bitburger Maibock will be available from selected retail and catering partners, and from February it will also be possible to pre-order at www.bier-deluxe.de, among other places.

After the successful Bitburger Winterbock, this is already the second seasonal beer speciality from Bitburger. "Our Winterbock has been a great success due to its outstanding taste. So our customers' desire for a bock beer for spring was all the more understandable," says Axel Dahm, management spokesman for the Bitburger Brewery Group. "With Bitburger Maibock, we now want to meet consumer demand for top-quality specialty beers with a decidedly hoppy and fruity-fresh beer during the warm season."

Inspired by traditional Bitburger Bock beer recipes, brewmaster Stefan Meyna has brewed the Maibock for spring. It convinces with a quaffable and fruity-fresh character, with hop notes of pineapple, lemon, peach and a subtle malt sweetness unfolding on the palate. The alcohol content is 6.7 percent, and the Maibock is available in the traditional Stubbi bottle. The product launch is accompanied by a commercial, digital measures and classic print advertising.