BORCO: Reinforcement for the export business - Mai-Thy Ton starts on 01 May 2021 as Global Business Development Manager
News General news
The Hanseatic family-owned company BORCO-MARKEN-IMPORT wins Ms. Mai-Thy Ton (30, photo), an experienced FMCG and spirits expert from its own ranks, as reinforcement for the export business. The graduate economist will start as Global Business Development Manager on May 01, 2021. Most recently, Ms. Ton, who joined the company in August 2017, worked as Brand Manager for the premium whisky portfolio of the Hamburg-based company.
In her new role, Ms. Ton will oversee the Southeast Asia and Oceania (Australia and New Zealand) territory. The intensification as well as the expansion of partnerships in this important economic region are among her main areas of work. She will report directly to the Head of Global Business Development Danny Gandert, who sees Ms. Ton as the ideal person to strengthen BORCO's own brands abroad: "I am very pleased that we have been able to win Ms. Ton for our export team and I am looking forward to working with her. For the new challenge, Ms. Ton brings comprehensive knowledge and a profound understanding of brands, people and sales work, which she has already been able to successfully demonstrate in brand management." "Ms. Ton will immensely enrich the BORCO export team with her know-how and her communicative as well as open personality. I am pleased about the successful appointment and wish her much joy in her new position," adds Markus Kohrs-Lichte, BORCO CEO.
Ton started her professional career in 2008 at isi GmbH, one of the world's leading agencies for sensory marketing. This was followed by positions at Bahlsen, the Otto Group and the Tom Tailor Group in the areas of brand management, international marketing, market research and business planning.
