Sierra Tequila - the No. 1 tequila brand in Europe launches unique new product: Sierra Tropical Chilli
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Tequila is one of the trend spirits not only in North America, but now also in Europe and is becoming increasingly popular. In Germany, tequila was the fastest-growing spirits category in both food retail (LEH) and cash & carry (C&C) in 2022, according to Nielsen. With +9% in LEH and +33%* in C&C, the Sierra Tequila brand is the growth driver in this regard and also one of the fastest growing top brands in all of spirits. In addition, Sierra Tequila is also one of the most popular beverage brands in Germany with a brand awareness of 53%**. This position could be further strengthened in 2022 through the new communication campaign "Lead the Party". Now brand owner BORCO is launching a strong innovative new product: Sierra Tropical Chilli.
Sierra Tropical Chilli gets its fruity, intense flavor from the taste of mango and passion fruit with a hint of chili, which provides a special spiciness in the aftertaste. In combination with the authentic and unmistakable tequila flavor, based on Sierra Tequila Blanco, a harmonious taste experience with an optimal interplay of fruitiness and spiciness is created.
For the production of Sierra Tropical Chilli, only high-quality ingredients and 100% natural flavors as well as mango and passion fruit concentrate are used - for a delicious taste of tropical fruits. The variety of flavors as well as the specificity of the composition makes Sierra Tropical Chilli a distinctive party shot. Ideal for any party, to be enjoyed chilled as well as neat at room temperature.
Sierra Tropical Chilli tequila liqueur stands out as a unique and distinctive product, which also stands out from conventional liqueurs. Thus, Sierra Tequila, as the market leader with 96% market share* in food retail, manages to strengthen the increasing tequila demand with an innovative new flavor with a lower alcohol content of 18% by volume - THE NEW SIERRA SHOT.
Sierra Tropical Chilli launches now online and in restaurants and will be available in grocery stores from April with an RRP of €14.99.
