CAPTAIN MORGAN SETS SAIL WITH A NEW LOOK
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Captain Morgan presents itself even more eye-catching and concise on the shelf in 2023. DIAGEO, one of the world's largest producers of premium spirits, is giving the entire Captain Morgan brand family a fresh new design that will catch the eye of all adventurous fans of the Captain. Between May and August, the newcomers will be rolled out piece by piece. The crew is thrilled!
Cast off!" is the motto this year for Captain Morgan and his colourful crew. Because the iconic pirate is setting sail into a new design world. The relaunch of the design affects the entire
Captain Morgan Spiced Gold, Captain Morgan Dark Rum, Captain Morgan White Rum, Captain Morgan Tiki as well as the ready-to-drink premixes (RTD) Captain Morgan Spiced Gold & Cola and Captain Morgan White Rum Mojito.
New bottle designs, new labels and a complete relaunch of the RTD cans ensure real eye-catching qualities on the shelf and convince with a modern, eye-catching and attractive design. With the relaunch, Captain Morgan shows even more of its strong brand personality and puts the focus on its delicious taste and high quality. Of course, the focus is always on the core target group aged 18 and over, who want uncomplicated enjoyment of drinks with maximum convenience. That's why they will be thrilled with the new design and the stylish slim cans for Captain Morgan & Cola and Captain Morgan White Rum Mojito.
The new design continues to rely on the Captain as an icon, but combines him with other design elements that visually underline the flavours of Captain Morgan and make them tangible. This puts the contents of the bottle more in the spotlight, while the recognisability and eye-catching potential of Captain Morgan on the shelf remain strong. In addition, the figure of the Captain has been adapted so that he can be used as a unifying element across the entire Captain Morgan portfolio. With its new look and a colour scheme that matches the flavour of the product, the new range will be able to target consumers' taste expectations.
With its new look and a colour scheme that matches the respective flavour, Captain Morgan now appeals even more to the core target group of consumers aged 18 and over.
The Captain in the new look continues its triumphal march, but of course pays tribute to its predecessor.
So all aboard and go on a big booty trip with the Captain at the turnover!
