New look: Cardenal Mendoza 12 Elements Limited Edition
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From September, Cardenal Mendoza Clásico will shine on the spirits shelves with a new limited edition. With its eye-catching bottle design, the special edition of Cardenal Mendoza will provide new sales impulses at the POS. The special feature of the new look: the renowned artist Carmen García Huerta has artistically visualized 12 of the essential flavours of the well-known Brandy de Jerez on the bottle and the accompanying gift box. The 12 Elements Limited Edition in a 0.7-liter bottle with 40% alcohol has an RRP of 29.99 euros - while stocks last.
The Limited Edition bottle is equipped with a blue capsule and a colourful front label on which the 12 essential flavours of Cardenal Mendoza Clásicos can be artfully identified. These include the elements: Mahogany, oak, tobacco, cinnamon, grapes, peaches, hazelnuts, nuts, cocoa, caramel, honey and vanilla. The gift packaging is also designed to match the label in the look of the special edition. The characteristic yellow brand color of Cardenal Mendoza provides orientation on the shelf. "This exclusive edition underlines the special nature of Cardenal Mendoza Clasicó with a unique artistic design," says Vanessa Lehmann, Head of Communication, Henkell Freixenet.
The familiar taste of the classic remains unchanged. A particularly characteristic feature of Cardenal Mendoza Clásico is its dense mahogany-brown color. Its full-bodied, smooth sweetness is characterized by clear oak and sherry tones. Cardenal Mendoza is an expressive brandy de Jerez with noticeable maturity and a lasting finish.
The exclusive special edition not only attracts attention on the shelf, but eye-catching promotional displays also provide additional stopping power for consumers.
The 12 Elements Limited Edition in a 0.7-liter bottle will only be available in stores and the Henkell Freixenet online store from September while stocks last at an RRP of 29.99 euros.
