Carissima iced tea spritz: Italian wine meets Germany's No. 1 iced tea
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When Italian white wine meets freshly brewed tea with natural peach flavor from Pfanner, La Dolce Vita is within reach. The fruity “Carissima Ice Tea Peach & Wine Spritz” delights a broad target group: not sweet, but refreshingly tangy, with an expressive tea and peach flavor and a casual 5.5 percent alcohol content.
“Carissima Ice Tea Peach & Wine Spritz” is the result of a collaboration between Pfanner, the German market leader for iced tea, and the Carissima brand from Mack & Schühle. The ready-to-drink beverage (RTD) in a handy 0.25-liter can is ideal for taking away. With an alcohol content of 5.5%, it meets the demands of a young target group for drinks with less alcohol and offers retailers new opportunities to strengthen the low alcohol RTD sector. The packaging has a striking orange-purple design, and the POS display for secondary placement shines in the same bright, summery colors. The indication of the alcohol content and the word “Wine” on the front show directly that there is more to the can than iced tea. This clear, direct communication was well received in a product survey.
To draw more attention to the innovative product, Mack & Schühle distributes 25,000 cans of the drink to students in major German cities via the campus bag.
