OnPack promotion: CHANTRÉ brandy with attractive small bottle

CHANTRÉ is attracting attention in several ways this year: the brand spirit's new brand identity was unveiled at the beginning of the year, followed by a new innovation under the CHANTRÉ umbrella brand: a fine, creamy cream liqueur with a feminine, floral design. The new CHANTRÉ Crème is be available from September as a free addition to 600,000 0.7l brandy bottles in participating retailers. The on-pack promotion is intended to introduce consumers to the liqueur with its fine, creamy flavor. Like the original, the 0.04l bottles are sleeved in a floral design. Dessert lovers will find the recipe for the signature drink "Chantré Crèmisu" on the on-pack holder on the bottle. The somewhat different tiramisu is just one of many ideas for presenting Chantré Crème as a creative ingredient.

Diverse measures
The on-pack promotion is part of a wide range of marketing measures that the brand will be implementing over the next few months. "For the launch of CHANTRÉ Crème, we have launched various projects to present the product to end consumers in a way that is appropriate for the target group," explains Patricia Emde, Head of Spirits Marketing at Nordbrand Nordhausen. "This includes touchpoint sampling in selected major cities - for example in bridal stores and hairdressing salons - PR and social media measures as well as radio collaborations."

CHANTRÉ - unifying moments of pleasure for more than 70 years
"The soft CHANTRÉ" - who hasn't heard the famous slogan? CHANTRÉ brandy gets its unmistakable softness from fine distillates made from selected wines. These are masterfully distilled and then stored in oak barrels to mature. During storage, CHANTRÉ develops its golden-brown color and its special, unmistakably mild taste. The smoothness of CHANTRÉ in particular has won over connoisseurs for decades. Over the years, CHANTRÉ has reached the top of the brandy segment and still holds the No. 1 market position today.

CHANTRÉ accompanies enjoyable time-outs that give people moments together. And this has been the case since 1953, when Ludwig Eckes composed the timeless classic and named it after the surname of his wife Marianne, a native of CHANTRÉ. Even after 70 years, CHANTRÉ stands today more than ever for unmistakably soft taste. In addition to the well-known brandy and the new cream liqueur CHANTRÉ Crème, the CHANTRÉ family also includes CHANTRÉ Cuvée Rouge - the first spirit to be distilled from 100 percent red wine. It impresses with its deep, ruby red color and combines the typical softness of a CHANTRÉ with the full, fruity aroma of selected red grapes. CHANTRÉ Cuvée Rouge is the perfect specialty spirit for aperitif recipes and long drinks with a fruity, mild character.