CHANTRÉ launches cream liqueur and focuses on a feminine target group

Chantré surprises its consumers once again this spring: following the relaunch of the classic Chantré brandy, the traditional brand known for its incomparable smoothness presents the next highlight in April: Chantré Crème, a perfectly balanced cream liqueur with the creamy flavour of cream and caramel, enriches the spirits shelf. With an alcohol content of 15% vol., the liqueur is aimed at a more feminine target group as well as all lovers of cream liqueurs. The 0.7-litre bottle has a bright, floral-feminine look that immediately catches the eye on the cream liqueur shelf. But the flavour of the liqueur is also "first class" - pure, on ice or as an ideal partner for a variety of hot drinks and cool drinks.

It also provides unrivalled moments of pleasure in the sweet kitchen. Its light sweetness and fine creamy caramel flavour make it a high-quality all-rounder for a variety of occasions. "The unrivalled smoothness of our Chantré is also reflected in Chantré Crème," explains Patricia Emde, Head of Marketing at Nordbrand Nordhausen. "With its light sweetness and creamy caramel flavour, we are increasingly appealing to women who are looking for an ideal companion for short, enjoyable breaks. We see great potential for expanding our umbrella brand in the feminine target group in particular, because with Chantré Crème we are precisely meeting the tastes of users who fancy a delicately sweet variant from our Chantré range."

Accompanying measures
The launch will be accompanied by various measures: In addition to adverts in trade media, the website www.chantre.de is currently undergoing a comprehensive relaunch. Chantré Crème is also perfectly showcased digitally here. The cream liqueur also has a strong presence on social networks: the Chantré page on Facebook has been given a contemporary makeover and inspires with various activities. Chantré's Instagram account, which appeals to a younger target group, has been live since February and a social media teaser campaign accompanies the launch of Chantré Crème. In addition, social media is being used with influencers and content creators to raise awareness of the liqueur.

Touchpoint activities
At the POS, Chantré Crème is not only presented on the shelf in its attractive design, but the 48-piece display with its appealing design also attracts a lot of attention in participating retail outlets. This display shows the cream liqueur together with the modern classic Chantré brandy, which has been impressing with its elegant new look since March. However, there will also be various activities at other touchpoints that are perfectly suited to the female target group. These include small bottle sampling in selected cities - for example in hairdressing salons, bridal fashion shops and decoration shops. At the POS, a small bottle will be available as an on-pack on the classic 0.7l brandy bottle in participating retailers from autumn. PR measures, co-operations and prize draws will accompany the product launch throughout the year and appeal in particular to the female target group aged 35 and over.

Unifying moments of pleasure
Chantré accompanies enjoyable time-outs that give people joie de vivre and shared moments. And this has been the case since 1953, when Ludwig Eckes composed the timeless classic and named it after the family name of his wife Marianne, a Chantré native. Even after 70 years, Chantré stands today more than ever for unmistakably smooth flavour and unifying moments of pleasure. In addition to the well-known brandy and the new cream liqueur Chantré Crème, the Chantré family also includes Chantré Cuvée Rouge - the first spirit to be distilled from 100 per cent red wine. It impresses with its deep, ruby red colour and combines the typical softness of a Chantré with the full, fruity aroma of selected red grapes. Chantré Cuvée Rouge is the perfect speciality spirit for aperitif recipes and long drinks with a fruity, mild character and appeals particularly to a younger, female target group.

Chantré Crème is available in a 0.7 litre bottle. The RRP for the 0.7 litre bottle is 8.99 euros.