Coca- Cola: Full taste, no sugar - Coca-Cola invites customers to try its sugar-free portfolio and brings Coke Zero Sugar Lemon to Germany

Coca-Cola is once again starting the year with its own campaign for its sugar-free product portfolio. This time, the focus is not only on the core brands Coca-Cola, Sprite, Fanta and mezzo mix, but also on beverages from the Fuze Tea brand. As in previous years, Coca-Cola's "Full taste, no sugar" campaign shows consumers that they can enjoy all the classics in the Coca-Cola range without sugar.

To this end, Coca-Cola's sugar-free portfolio will be highlighted during the campaign period from January 31 to March 13, 2022, through point-of-purchase placements, a money-back promotion and a Germany-wide sampling campaign. New in Germany is the Coca-Cola Zero Sugar Lemon variant, which adds a lemon flavor to the range of sugar-free soft drinks and has already successfully established itself in other countries. Coca-Cola Zero Sugar Lemon will be available in the 1.0 L PET non-refillable and refillable bottle in stores from week 03.

Money-back campaign encourages consumers to try the product
In 2022, the campaign will continue to invite consumers to try Coca-Cola's sugar-free product portfolio and experience the full taste for themselves. As part of the associated money-back campaign, consumers can test the beverages free of charge from week 05. In return, they can have the purchase price refunded by uploading the receipt either directly to www.zuckerfrei-probierwochen.de or via the QR code on the sales floor, which forwards to the campaign page.

The money-back promotion is valid for Coca-Cola Zero Sugar, Coca-Cola Zero Sugar decaf, Coca-Cola Zero Sugar Lemon, Coca-Cola light, Sprit without sugar, Fanta Orange without sugar, Fanta Lemon without sugar and mezzo mix zero beverages in single packs of 1, 5 L PET EW, 1.25 L PET EW, 1.0 L PET EW and MW, 0.5 L PET EW, 0.33 L PET EW as well as Fuze Tea without sugar Black Tea Raspberry Mint and Fuze Tea without sugar Black Tea Peach Elderflower in the individual packages 1.25 L PET EW, 1.0 L PET EW and 0.4 L PET EW. All beverage packaging is subject to a deposit.

In addition, consumers can take part in a prize draw as part of the activation, which will take place in the out-of-home market. To enter the prize draw, a photo of the promotional product must be uploaded via the QR code on the sales floor, which redirects to the promotional website www.null-zucker-challenge.de. Coca-Cola Zero Sugar, Coca-Cola light, Sprite without sugar, Fanta Orange without sugar, mezzo mix zero in the 0.5 L PET EW and Fuze Tea without sugar Black Tea Raspberry Mint and Fuze Tea without sugar Black Tea Peach Elderflower in the 0.4 L PET EW are part of the promotion. Attractive prizes are waiting for the participants every day.

Continuous commitment
Coca-Cola offers a broad product portfolio of more than 60 beverages in Germany. It includes soft drinks with and without sugar or with reduced sugar content. The product range also includes spritzers and various waters. Coca-Cola is continuously expanding this range and is also focusing on different portion sizes so that they fit consumers' lifestyles.

At the same time, the company has set itself clear goals with its European action plan "This is forward. Across Europe, recipes and beverages are being further developed to reduce the average sugar content and offer a wider choice of beverages. Since 2010, for example, more than 280 recipes have already been reformulated while reducing sugar content. The company also aims to achieve 50 percent of its sales volume across Europe from zero- or low-calorie beverages by 2025. Dr. Carolin Seitz, Scientific and Regulatory Affairs Manager at Coca-Cola Deutschland GmbH, emphasizes: "The beverage portfolio from Coca-Cola is characterized by the fact that it meets consumers' taste preferences and the highest quality standards. We are therefore continuing to work on expanding this range. The results so far are promising. Across Europe, 42 percent of beverages are sugar-free and low-calorie."