Cyberz. Team Limez or Team Berryz?
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Now a new era begins with Cyberz, the new beer mix brand that surprises party people and night owls at first sight and sip. Whether you're getting ready for your next adventure with friends or heading out on the town together - Cyberz is the perfect starter for nights full of surprises.
Young and stylish in design, new and different in taste: Cyberz now brings a breath of fresh air to the drinks market. It's not without reason that it's now called "Turn up your Flavour". Inspired by trendy drinks, the brand is launching two different flavours: Cyberz Limez is reminiscent of Caipirinha thanks to its sweet and sour character and fresh lime flavour. Cyberz Berryz, with its fruity wild berry flavour, is particularly appealing to Wild Berry fans. Team Limez or Team Berryz? In any case, Cyberz is the ideal companion for the start of promising (party) nights.
"Cyberz is our contemporary answer to the trend towards more substantial beer mixes," says marketing manager Melanie Böksen-Berneburg. "The growing segment definitely has further potential, as intensive engagement and cooperation with the target group has shown us. Together with them, we developed the new brand, from the name to the design to the brand identity. Cyberz has been developed with Generation Z for Generation Z. After all, who could understand their attitude to life and implement a product better than they themselves?"
The unmistakable eye-catcher of the brand is its reduced design in a neon look, which is rounded off by the golden yellow or intense red contents of the three-litre bottles. A little fun fact on the side: in black light, the labels glow in bright green or pink.
Cyberz will also glow in the shops: The handy four-packs with the striking logo as well as the display are real eye-catchers and promise impulse purchases. To stimulate these purchases among young adults, the Cyberz team has put together a comprehensive communication package for the market launch.
In addition to media activities on popular streaming services, in popular TV environments and in the out-of-home area frequented by Gen Z, Cyberz also relies on samplings in the event and scene environment. Of course, sales-promoting POS measures are not to be missed. An important building block is the digital strategy: Cyberz will be on the move on various social media channels and invite people to play games via a QR code on the back labels when it says: Welcome to the #cyberzcrew.
