DANZKA – The Design Experience
News General news
- DANZKA presents a design upgrade.
- The purist bottle design has been further optimised, emphasising its Scandinavian origins and combining timeless elegance with maximum functionality.
- The design upgrade takes place against a background of growth and increased brand awareness. The increased focus is on the uniqueness and presence of the brand.
- The DANZKA design upgrade is now available in stores nationally and internationally and applies to all container sizes.
DANZKA is the epitome of typical Nordic design, characterised by clarity, minimalism and functionality. Renowned Danish design studios such as Johannes Torpe and Jacob Jensen have already worked on the design of the bottle and WALDEMAR BEHN has now taken the next step. The design upgrade reflects the best of Danish design and emphasises the Scandinavian origins of the DANZKA brand.
"The brand awareness of DANZKA has grown continuously in recent years and the brand is now clearly positioned in the vodka segment, so that the word vodka is no longer so prominent on the front of the bottle and more attention is paid to the DANZKA brand and the varieties. We have focussed on the core elements of the design, the matt feel and the localisation of the Scandinavian origin," says Philipp Fellmann, Managing Director of WALDEMAR BEHN, explaining the design upgrade.
The proven advantages of the unique aluminium bottle are retained. The bottle is light, unbreakable, reusable and scores with a cooling time that is five times faster. The bottle shape, which is reminiscent of a classic cocktail shaker, underlines the position of the DANZKA brand as the "best travelling vodka". The DANZKA design upgrade is now available in stores nationally and internationally and applies to all container sizes.