Deep red & bittersweet: Bonjour Pampelle! The first aperitif in the Sierra Madre portfolio
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Sierra Madre is immersed in a world of moments we all associate with holidays: turquoise waters, tranquil sounds of the Côte d'Azur, mixed with the bittersweet ruby red grapefruit and the salty air of the Mediterranean lifestyle. Sounds like Sierra Madre is in holiday mode - but in fact the opposite is true: the Hagen-based company was able to win the first aperitif for its portfolio and from 1 July will be responsible for the Germany-wide distribution of Pampelle - an exciting aperitif from the spirits producer Think Spirits.
DEEP RED & BITTERSWEET
The Pampelle brand originates from the Cognac region in France. Its main ingredient - the Star Ruby Red grapefruits - on the other hand, comes from the island of Corsica in the Mediterranean Sea, which belongs to southern France and is characterised by the Riviera lifestyle. With its distinctive colour and bitter-sweet taste, the aperitif liqueur has been taking connoisseurs' hearts by storm since 2018. Christopher Klotz, Head of Marketing at Sierra Madre GmbH: "We are delighted that we have been able to win a renowned spirit for our portfolio with Pampelle." He continues: "We at Sierra Madre GmbH already have over 25 years of expertise in the beverage sector, and our portfolio already includes many renowned spirits. With Pampelle, however, we are now distributing our first aperitif. Pampelle offers a completely new premium experience within the bitter category. Our team of around 70 people is already on fire and excited to market this world-class product!" Pampelle not only impresses with its fresh, bittersweet aromas, its elaborate production and its bright red colour. In addition, its Mediterranean flair, a low alcohol content of 15% vol. and the fact that Pampelle has up to 30% less sugar than other leading bitter aperitifs are also captivating.
INSPIRED BY THE LOVE OF FRANCE
Most recently, Sierra Madre GmbH and Patrick Borg, owner of Think Spirits, met in Düsseldorf to do the final signing and make the collaboration now quite official. Patrick Borg is also enthusiastic and is looking forward to bringing a piece of France to Germany together with Sierra Madre GmbH and to making the product even better known: "My parents come from Malta, and they have shown my siblings and me a very Mediterranean lifestyle, which I still appreciate very much today. That's exactly what Pampelle is inspired by - my love for France. I wanted to create a spirit that would bring the aperitif back to its homeland. Handcrafted in Cognac on the banks of the Charente River, Pampelle is the perfect product to achieve that goal."
Sierra Madre GmbH, based in Hagen, Germany, will distribute Pampelle from 1 July - the spirit will be available online and in stores.
