Despite turbulent year: Demand for Störtebeker brewing specialties remains undiminished

New technology, new creations and exciting new ideas: Störtebeker Braumanufaktur met the challenges of the turbulent year with optimism and creativity. "We are grateful that with the support of our fans throughout Germany and the passionate commitment of our entire team, we have come through 2020 well," says Karsten Triebe, Head of Marketing at Störtebeker. "Despite all adversity, we were able to bring many projects and investments to a successful conclusion. The commissioning of our bottling, packaging and logistics hall is the biggest milestone here," Triebe continued.

There was also news in the range of brewing specialties: The new tangy, aromatic Midsummer Wit got off to a very good sales start under difficult conditions and was a light alternative to the classic wheat beer, especially in summer. But Midsummer Wit was not only popular among tourists and beer lovers: at the World Beer Awards, the specialty brew, which is made with Timut pepper, coriander and orange peel, was named Germany's best Witbier.

Demand for the non-alcoholic brewing specialties also continues unabated, above all Atlantik-Ale Alkoholfrei with its crisp, fresh tartness and strong citrus aromas: the refreshingly hoppy specialty recorded double-digit growth. "Alcohol-free beers have been trending for a while now and are seeing huge growth every year," says Triebe. "We are following this trend with 3 specialty beers with strong character. In the meantime, every 7th Störtebeker brewery speciality sold is alcohol-free," the head of marketing tells us. However, Atlantik-Ale with alcohol was also able to open up new sales territories once again and also achieved double-digit growth.

"We are equally proud of the development of Strandräuber's Natur Radler," says a delighted Karsten Triebe. The natural beer mix, which was equipped with its own design crate at the start of the season, developed this summer into the perfect thirst quencher for at home or when visiting the beach.

Beer lovers and fans were able to get more than just the beer home in 2020, however: "With our new 'Störtebeker Live' format, we found a perfect way to immerse ourselves in the world of the art of brewing and exchange ideas with fans all over the country," Triebe tells us. In regular online tastings, viewers learn exciting information about the beers and can ask live questions to beer sommeliers and experts. Two more broadcasts are already planned for February. "So the start of 2021 promises to be enjoyable," says Karsten Triebe.