Denmark: Royal Unibrew announces acquisition of Danish microbrewery Nørrebro Bryghus
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Drinks firm Royal Unibrew has expanded its craft beer portfolio with the acquisition of microbrewery Nørrebro Bryghus, the European Supermarket Magazine reported on January 5.
Founded in 2003 in Nørrebro, Nørrebro Bryghus is produced in Hedehusene, Denmark, at Baldersbrønde Bryggeri. Its beers are predominantly sold in Nørrebro, but the company said that the transaction will make it available to a wider audience.
"We have found a new owner who we believe can continue the Nørrebro Bryghus brand and the business we have built up over two decades," commented Martin Thomsen, managing director and co-owner of Nørrebro Bryghus. "We are proud of the chapter we have written."
The purchase price of the acquisition has not been revealed.
In a statement on its LinkedIn page, Royal Unibrew said that 'it is with great pleasure that today we can present our new member of the Royal Unibrew family: Nørrebro Bryghus'.
Commenting on the deal, director Kasper Ryttersgaard Jacobsen said, "Royal Unibrew has been given the opportunity to acquire and continue a strong, locally-anchored brand with a significant starting point in Copenhagen. It is a beacon in the Danish beer culture that we are taking over, and of course we are both proud and humble about that."
He added that the brewer has a "special place in the heart" of many Copenhagen consumers, and that the company will be looking to build on that relationship.
