DIAGEO launches Baileys Tiramisu

When your favorite liqueur meets your favorite dessert, all adults with a sweet tooth can look forward to a very special treat and retailers can look forward to rising sales figures. Since September 2022, DIAGEO, one of the world's largest producers of premium spirits, has been spoiling customers with a very special Baileys Limited Edition: Baileys Tiramisu. Here, the leading liqueur brand in Germany and Austria brings together what belongs together: creamy Baileys liqueur and the popular dessert tiramisu - a dream couple of indulgence that will cause storms of enthusiasm among both the target group and the trade.

BAILEYS AND TIRAMISU - A REAL DREAM TEAM
Here, two worlds of taste come together in harmony: Tiramisu enjoys great popularity as a classic dessert and is a real treat when refined with Baileys Irish Cream liqueur. Baileys Tiramisu, this exquisite composition of mascarpone, espresso and a hint of chocolate, comes at just the right time, because the desire for "indulgence" is growing and taking on a whole new significance in everyday life. Celebrating special moments with fine culinary delights has become even more important during the pandemic: Consumers are indulging in up to 40% more moments of pleasure. The sales potential is naturally correspondingly large. In Germany alone, the "indulgence" category is worth around 19 billion euros and covers a wide range of topics such as coffee, ice cream and much more. Finally, Baileys Tiramisu offers the perfect way to enhance the delicious flavors of your favorite dessert with your favorite cream liqueur - to the delight of all adult lovers of small, delicate everyday treats.

IN THE MOOD FOR SOMETHING SPECIAL? BAILEYS TIRAMISU!
Whether at home for small sweet moments, as an after-dinner treat, or with coffee and cake, Baileys Tiramisu is always a delightfully creamy treat and spoils the target group with its wide range of enjoyment: on ice cream, in cocktails, or as a flavorful highlight on desserts. Baileys is therefore perfect for tasty moments of indulgence in everyday life. Holidays, such as the Christmas season, are a particularly strong invitation to consumers to experience moments of pleasure together. Here Baileys meets exactly the desire of the Konsument:innen and their preference for Tiramisu. An absolutely promising combination - after all, the liqueur category grew by a further 9% last year, making it one of the strongest among spirits. Add to this the extraordinary awareness and popularity of Baileys Limited Editions, as well as Baileys' strong standing as a top brand, ranking number one in buyer reach in Germany.

CELEBRATE DELICIOUS SALES SUCCESS WITH BAILEYS TIRAMISU
In addition to the excellent taste of Baileys Tiramisu, Baileys also knows how to convince visually and medially, leading to the expectation of promising sales. The decorative display attracts attention at the POS and invites customers to try the product and take it home immediately. No adult with a sweet tooth can ignore this eye-catcher. But that's not all: with a strong TV advertising campaign, supported by further digital measures such as video-on-demand, a comprehensive presence on social media channels and the integration of innovative technologies in the form of Alexa Voice, Baileys is ensuring the necessary buzz and broad awareness among consumers who can hardly wait for the sales launch in stores. Cheers to that delicious sales boost!

RECOMMENDED CONSUMPTION:
Enjoyable in a variety of ways: Baileys Tiramisu is ideal for enjoying on ice cream, mixed in cocktails or for enhancing cakes and desserts.

Format: 0.7 l
ABV: 17 % by volume
Germany, Austria
Available in carton of 6 and display of 30 bottles
Availability: September 2022
RRP: 14,99 €