DIAGEO launches Smirnoff Raspberry Crush

DIAGEO, one of the world's largest producers of premium spirits, will be launching a real trendsetter with an absolute eye-catcher guarantee from October 2022: Smirnoff Raspberry Crush. The unique design in bright pink attracts all eyes and spreads real good mood vibes. Thanks to the delicious raspberry flavor - the fastest-growing flavor in the AfG category with a reach into spirits - consumers, retailers, and restaurants alike are in a celebratory mood.

Pink meets drink!
All eyes are caught by this iconic look: The bright pink of the eye-catching bottle and the absolutely trendy, high-quality label design ensure a high recognition value. 82% of consumers are twice as likely to spot the bottle on the shelf. Pink simply wins! Not only does it attract attention, but it also wins consumers' favor.

Smirnoff Raspberry Crush - the raspberry boost for sales
With Smirnoff Raspberry Crush, the taste of juicy, sweet pink raspberries meets a globally strong brand that has loyal consumers, a wide reach, and strong growth (+39% last year). The result: a bold, vibrant, colorful drink bursting with confident flavor. Perfect for a weekend with friends, a casual evening of fun, or as a delicious accompaniment to meals and snacks. Because thanks to its high mixability, Smirnoff Raspberry Crush can be used to create a variety of delicious serves with an eye-catcher guarantee - and it's very easy and uncomplicated with a little tonic water or bitter lemon. It's an uncomplicated drink for the home that's simply fun, spreads good vibes and, with its lively taste, makes the perfect stylish treat.

Smirnoff Raspberry Crush meets the taste exactly
Smirnoff Raspberry Crush is simply made for the target group aged 18 and over, who are looking for new exciting flavors and taste experiences for an entertaining evening with their best friends. Mixed drinks that offer a visual highlight but are easy to mix yourself are particularly popular. Another plus: Smirnoff Raspberry Crush fulfills the target group's desire to start the weekend with fruity drinks that simply taste good to everyone and adapt to the pace of the evening.

Smirnoff Raspberry Crush - the pink drink with breakthrough qualities
Smirnoff Raspberry Crush is backed by concentrated sales power: Smirnoff Raspberry Crush benefits from the strong traction in the Smirnoff family, e.g. Smirnoff Red, which reached 25% more consumers than in the previous year. And the close proximity of taste to vodka is also boosting sales prospects, as 5 out of 10 top cocktails are based on vodka, which is the third-largest spirits category in Germany with around 10 million consumers. No wonder, then, that 85% of vodka consumers already intend to buy Smirnoff Raspberry Crush. All in all, Smirnoff Raspberry Crush has all the ingredients it needs to become the #1 crush in sales.

Format: 0.7 l
ABV: 25% by volume
Available in a 6-bottle carton and a 30-bottle mix display
Germany, Austria,Switzerland
Availability: from October 2022
RRP: 12,99 €