Peach Fuzz – 2024’s Colour for Trendy Food and Beverage Concepts

“Peach Fuzz”, Pantone®'s Colour of the Year 2024, symbolizes an invitation to health and joyfulness! For over a quarter-century, Pantone’s Colour of the Year has influenced a wide array of industries including food and beverages, architecture, cosmetics and fashion. Each year’s impactful colour is chosen through an analysis of socio-economic and political trends, cultural shifts and evolving consumer preferences. Peach Fuzz 13-1023, with its velvety peach tone, represents kindness, joy and well-being, reflecting an attitude towards life that is longing for calmness and a balanced way of living.

Research by Döhler Insights indicates a growing association of orange and yellow foods with vitamin intake and health, a trend aligning with the rising interest in self-care and well-being. Peach Fuzz, therefore, is not just a colour; it represents a lifestyle choice that prioritises health and joy.

By leveraging Döhler’s natural, additive-free colour portfolio, manufacturers can incorporate the essence of Peach Fuzz into their products. This range, offering various warm tones — from oranges to yellows and reds — , allows for aligning with current consumer trends while increasing product value with natural ingredients.

Döhler’s diverse palette of exclusively natural colours, derived from fruit and vegetable raw materials through sustainable processes, reflects the latest market trends and consumer demands. From the softness of pinks to the intensity of browns and the vibrancy of yellows, Döhler empowers manufacturers to explore creative tones and develop winning products that resonate with consumers’ preferences. Döhler’s natural colour solutions are key to participating in this vibrant journey towards a healthier, brighter future.