Dooley's Toffee receives award: Indulgence with a future

Dooley's Creamy Liqueur Toffee, the popular product from WALDEMAR BEHN, has won the prestigious PETA Vegan Award 2025 in the “Best Vegan Drink” category. The award recognizes the consistent repositioning of Dooley's, which has relied exclusively on plant-based ingredients in all varieties since October 2024 and impresses with a new brand image.

“We are proud of our conscious decision to focus not only on taste, but also on our responsibility towards the environment and society with Dooley's purely plant-based recipe,” explains Philipp Fellmann, Managing Director of WALDEMAR BEHN. “This award confirms our approach of meeting modern consumer needs for enjoyment and sustainability in equal measure - with a product that not only convinces, but also inspires.”

A symbol of change and quality
The new brand positioning of Dooley's and the resulting new design, characterized by the butterfly and a flowering meadow, emphasize the vision of Dooley's: a liqueur that combines uncompromising enjoyment, responsibility and sustainability. “The butterfly and the flower meadow as a symbol of naturalness reflect our values and underline the repositioning of the brand in an ideal way,” says Fellmann. At the same time, the family business remains true to its tradition of creating high-quality spirits with an incomparable taste. For existing consumers who appreciate the authenticity and unmistakable taste of Dooley's, the range remains not only attractive but also as good as ever, as they have come to expect from Dooley's. The plant-based liqueur, based on soy and coconut among other ingredients, has the same creamy texture as the previous recipe.
Dooley's Creamy Liqueur is available in all flavors nationwide in stores and online.