Echter Nordhäuser liqueur range with new fruity-fresh variety

The genuine rye taste of Echter Nordhäuser Korn and the distinctive aroma of selected fruits combine to create the incomparable and unmistakable enjoyment of Echter Nordhäuser's popular fruit liqueurs. As a new trendy variety, Echter Nordhäuser presents the watermelon variant as the "Fruit of the Year 2023" within the popular liqueur range. "Watermelon is the most popular type of melon in 2022, and we are responding to this trend with our new variety, which fits in perfectly with the coming warmer months," says Stefan Goss, Head of Marketing at Nordbrand Nordhausen.

Sparkling moments of pleasure
The "Fruit of the Year" watermelon is the perfect partner for sparkling moments of enjoyment in the glass. Varied cocktail recipes can be found in the attractive neckhanger on all bottles. The trendy signature drink "Watermelon Vodka Tonic" is particularly refreshing and makes you long for balmy summer nights. Simply pour 4 cl of Echter Nordhäuser watermelon and 2 cl of ice vodka into a glass with ice cubes, top up with 14 cl of tonic water and enjoy. But Echter Nordhäuser watermelon is also a delight on its own or on ice. Echter Nordhäuser Watermelon is available in cartons and in a summer mix display. The launch is accompanied by POS activities, PR cooperations as well as digital and social media measures. Echter Nordhäuser Fruchtige Liköre is available in German food retailers, cash & carry markets, beverage wholesalers and online. The recommended retail price (RRP) for the 0.7l bottle is 5.99 euros. The final pricing is at the sole discretion of the trade.