ECKES Fine liqueurs with fruity flavours in the food retail sector

ECKES is known for high-quality liqueurs in sophisticated flavours. The "White Peach" flavour is new to the portfolio from February. Peach is not only a popular fruit, but is also a very trendy flavour*. The perfectly balanced fruit liqueur with 17% vol. convinces with the fruity-fresh flavour of white peach and presents itself as a limited edition in a modern design.

Limited edition for summery moments of pleasure
The new "White Peach" variety is a perfect match for the current aperitif trend with a lower alcohol content. It is the ideal base for long drinks and whets the appetite for warmer and longer days. In addition, the modern flavour of the new variant appeals not only to regular users but also to a younger target group and attracts attention and high purchasing interest. ECKES White Peach impresses not only with its design but also with its appealing liqueur colour, which perfectly matches the trend colour of 2024 "Peach Fuzz".

Inspired by the popular classic cocktail "Bellini", ECKES Weißer Pfirsich presents its signature drink "White Peach". The fresh, summery drink consists of 4cl ECKES White Peach, 4cl rosé sparkling wine and 6cl bitter lemon and makes for a special aperitif moment.

The launch will be accompanied by POS activities such as an ECKES recipe booklet as an on-pack, PR collaborations and digital and social media measures. The ECKES liqueur range is available in German food retailers and specialised beverage wholesalers.

The recommended retail price (RRP) for the 0.5 litre bottle is 6.99 euros. The final pricing is at the sole discretion of the retailer.