Modern and magical: ECKES presents comprehensive relaunch

A step into the modern age - this was not only the wish of Nordbrand Nordhausen, but also of ECKES consumers. As part of an extensive basic study* on the brand, it became clear that although ECKES is very popular and is often consumed, it is still not expected in the modern home bar. The result of the makeover is impressive: The brand's entire décor presents itself as high-quality, contemporary and attractive. The shape of the iconic bottle has been slightly modified to make it more straightforward and now features a new, appealing embossing. The eye-catching labels with the new ECKES logo, high-quality finishes and large visuals present the brand in a high-quality way and with particular appetite appeal.

Neck ribbon designs in the respective colour of the product world round off the facelift. With the addition "since 1857" on the label, the brand remains recognisable as a traditional brand. "We have received very positive feedback on our equipment relaunch as part of our market research. With the new look, we are confirming our regular users in their choice of brand and can also inspire new and younger target groups, which makes us very happy," explains Patricia Emde, Head of Spirits Marketing at Nordbrand Nordhausen.

Extensive communication measures

The three varieties Edelkirsch, Kaffeelikör and Eierlikör have not only been given a new look, a new concept has also been developed for the entire brand image. From now on, communication will take place in colour and theme worlds that are assigned to each of the three established varieties. This also applies to future flavours and to "White Peach", which was originally planned as a limited edition but remains in the range due to the positive response. The overriding theme is the magic in everyday life that connects people and ensures special moments of pleasure with each flavour. The newly created imagery also impresses with its relaxed look. Emotional moments and moods were captured here, representing the different product theme worlds.

Accompanying measures

In addition to the new eye-catching shelf display, adverts will be placed in trade and consumer media to highlight the attractive features. Other activities include extensive PR measures and influencer relations. The relaunch will also be celebrated with an event for influencers, employees, retail partners and friends of ECKES, which will also be showcased online. This will be the official kick-off for a new chapter for the brand, in which ECKES will show that its liqueurs are in tune with the times and make you want to rediscover the classic.