effect® Watermelon Splash - the fresh and fruity new flavor
News General news
effect® is expanding its flavoured energy product range with a new trendy flavor: effect® Watermelon Splash. The new flavor tastes fruity like refreshing watermelon and will be available from April.
The latest flavor, effect® Watermelon Splash, is available to retailers in both 330 ml and 500 ml sizes to match the summer season. The watermelon flavor is sweet and at the same time refreshing thanks to the carbonic acid.
In addition to the classic effect® energy drink components - such as caffeine, taurine and glucuronolactone - Watermelon Splash contains the two functional active ingredients guarana and ginseng and also comes with vitamins B2, B6 and B12. Guarana is a natural antioxidant and is also called "caffeine from the jungle". The variety of flavors in combination with the functional components, makes Flavoured Energy so popular with the young target group.
Eye-catching Tactile coating in summery colors
The highlight of the new variety is the tactile coating, which is being used for the first time in effect® and is intended to ensure a more valuable and optimized presentation on the shelf. effect® Watermelon Splash is designed with the familiar 15 dots, which stand for the ingredients of the classic effect® energy drink. In Watermelon Splash, the dots are colored in a bright green and the can background in a striking red.
