Eifelbräu Landbier to be launched in the restaurant trade

With the new Eifelbräu Landbier, Bitburger is launching a drinkable and spicy-fresh new product, initially exclusively in the restaurant trade. It is a light-golden beer with five percent alcohol, rounded off with the hop varieties "Perle" and "Tradition" by a second hop addition and refined with Bitburger seal hops from the Southern Eifel Nature Park.

"Eifelbräu Landbier is a tribute to our homeland and the brewery's long and traditional history," explains Axel Dahm, spokesman for the Bitburger Brewery Group's management. "Founded in 1817 as a country brewery in the Eifel, Bitburger has developed into one of the most important private breweries in Germany. In the process, we have always maintained our claim to the best quality and select raw materials, artisanal traditions, and emotional ties to our homeland. With Eifelbräu Landbier, we want to express these values - with the best and original taste."

Eifelbräu Landbier will be available in rustic Moravia Seidel in all participating catering establishments throughout Germany. Various advertising materials will draw attention to the new product on site, and the product launch will also be supported by posters and digital measures.