Fi Asia Indonesia offers interaction, innovation and inspiration

Food & beverage professionals who want to get under the skin of the Southeast Asian market are invited to register to attend this year’s Fi Asia, which takes place in Jakarta from 4-6 September. The region’s largest food industry gathering, Fi Asia serves as a hub for companies looking to connect with investors, business partners, customers and suppliers, as well as those with ambitions to enter the burgeoning ASEAN market. This year’s edition combines a show floor populated by over 400 exhibitors with three days of curated conference content, exhibitor tours and technical seminars.

ASEAN (the Association of Southeast Asian Nations) is recognised as one of the major emerging markets for food ingredients, and Fi Asia brings the innovation that is unfolding in factories and labs across the region to the exhibition hall. Exhibitors will present the very latest advancements in dairy replacement, emulsifiers, flavours, proteins, functional ingredients and more, providing inspiration for ingredient selection and finished product innovation.

With snacks and beverages two of the most dynamic categories in the Southeast Asian market, this year’s show will feature zones dedicated to NPD in these areas. The Snack Bar is a curation of innovation in the Indonesian snack market and the healthy snacking space, whilst the Bev Hub showcases trendsetting beverage products and the cutting-edge ingredient solutions behind them. For visitors who want to deep-dive into innovation, Nutrimarketing is offering guided Innovation Tours, and The Innovation Zone, powered by Innova Market Insights, is a platform for introducing up-and-coming ingredients.

The growing importance of sustainability as an industry challenge will be reflected in the event’s content and organisation. Informa’s own driving principles in terms of sustainability encompass three pillars: to be environmentally and socially responsible and to inspire sustainable development. At the Sustainability Square, attendees can see how these pledges translate into action, for example by driving sustainable processes in the industry and supporting the local community.

Rose Chitanuwat, Regional Portfolio Director - ASEAN, Informa Markets, says: “Right now, Southeast Asia is one of the world’s most dynamic growth zones for food ingredients, which heralds huge opportunities for food & beverage manufacturers to push the boundaries of product development. But it is also a fragmented market that faces many challenges in terms of infrastructure, sustainability and investment. We have set out to design a forum that facilitates supply chain interaction and equips companies with the knowledge, support and connections they need to realise the potential this market offers. We look forward to seeing how exhibitors and visitors leverage the resources and touchpoints that Fi Asia offers.”