Fizzy & Fruity: Malibu Strawberry
News General news
From May, the portfolio of the Caribbean rum Malibu from Pernod Ricard Germany will shine with another product: Malibu Strawberry is now available in stores again and combines a pleasant rum note with fresh strawberry flavours - without any coconut flavour! Clémence Kurtz, Head of Brand Management Pernod Ricard Germany: "We are delighted that we are now taking off again with our berry-flavoured innovation and bringing summer into the glass! The product is trendy, fresh and exactly meets the taste of our target group."
Summer Served
The flavour trend continues unabated. Consumers are looking for a variety of flavours and fresh drinks, especially in summer. Like no other brand, Malibu stands for summer, sun and a good time with friends. And Malibu Strawberry is the perfect base for delicious summer cocktails:
Refreshing, fruity, tangy: Malibu Strawberry Lemonade
Pour 5 cl Malibu Strawberry into a highball glass filled with ice cubes and top up with 10 cl lemonade. Garnish with fresh berries.
Malibu Strawberry Daiquiri
Get plenty of ice. Mix 1 part Malibu Strawberry with 1⁄2 part lime juice, 1⁄2 part sugar syrup and 3-4 fresh strawberries.
Malibu Original is the world's best-selling rum-based liqueur with a natural coconut flavour. In addition to Malibu Original and Malibu Strawberry, the product portfolio in Germany also includes the ready-to-drinks Malibu Pineapple, Malibu Watermelon Fizz and Malibu Pina Colada.
