FLUÈRE Bitter - non-alcoholic spirit
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In summer 2024, Diversa Spezialitäten GmbH has been expanding its catering portfolio with the non-alcoholic FLUÈRE BITTER. Only carefully selected oranges, herbs and black pepper are used to produce this unique liquid.
The taste is characterised by herbal notes of quinine and a subtle bitterness, which are also well balanced by sweetness, flavoured with gentian root and wormwood. Orange and grapefruit peel and thyme round off the flavour. The aftertaste of zesty and bitter orange is long-lasting. The special flavour and outstanding quality have already won several awards, such as the Best of Show WSWA USA 2023 for non-alcoholic spirits and a gold medal at the 2023 Global Low & No Masters Award. The Luxury Report Award 2021 already named FLUÈRE the best distilled non-alcoholic spirit of the year in 2021. FLUÈRE BITTER is ideal for non-alcoholic easy mixes with tonic, grapefruit soda, highballs & spritzes, but also for alcohol-reduced LOW drinks, such as LOWGRONI.
The botanicals for FLUÈRE are sourced from four continents. To get the best out of the plants, each berry, flower, spice and fruit is distilled individually using steam. This process ensures that the plants are opened particularly gently and the cell walls can be broken open to release aromas and flavours. The distillates that result from this careful and meticulous process are responsible for the first-class flavour. While this is not the easiest or cheapest way to produce FLUÈRE, the company believes it is the only right and best way.
"We are proud to present our new FLUÈRE Bitter on the German market. This reaffirms our commitment to quality and innovation in the non-alcoholic spirits sector," said Huub van Doorne, CEO of The Lucas Bols Company, owner of the FLUÈRE brand. The launch of FLUÈRE Bitter is part of a strategic expansion aimed at raising awareness of health-conscious enjoyment and promoting the diversity of social occasions.
FLUÈRE is already available in over 20 countries, including Europe and the USA. The market for non-alcoholic and alcohol-reduced drinks is a fast-growing category: health awareness and conscious consumption are on the rise. Consumers should have the option of choosing a cocktail at its original strength, but also a reduced or non-alcoholic version, depending on their preference and the occasion.
FLUÈRE BITTER / DISTILLED NON-ALCOHOLIC SPIRIT
0% vol. Alcohol, 0.7 litre, best before 24 months, RRP € 14.99
FLUÈRE Bitter should be stored in a cool place after opening and consumed within four months.
