fritz-limo ginger-lime refreshes earlier than planned

Everything is going well: Something is happening in the fritz-kola portfolio! The fritz limo ginger-lime is officially joining the permanent range and can now be ordered throughout Germany for beverage wholesalers and food retailers and is available in the fritz-kola online shop. The market launch is coming earlier than planned after the variety impressed Fritz fans with its successful test market in the spring. The effects of climate change are currently being felt in the production of fritz-spritz organic rhubarb spritzer: due to weather-related crop failures in many growing regions, there are supply bottlenecks for rhubarb across Europe.
But the Fritzen don't let the mood get dampened and show once again how to turn a necessity into a virtue.

fritz-limo ginger-lime – the sparkling ace up your sleeve.

At the start of the soda season in March of this year, the innovative refreshment celebrated its successful debut at Hamburg test market partners and briefly also online. Retail and catering can now look forward to the new addition in the long term. Although the fritz-limo ginger-lime can now be ordered throughout Germany by beverage wholesalers and food retailers and placed on the shelves for end consumers, the fritz initially expect a high concentration of the new product in the north and west of Germany. In addition, the fritz-limo ginger-lime is now permanently available to buy in the fritz-kola online shop.

“The huge success in the test market shows that our fritz-limo ginger-lime clearly has what it takes to become a long-term favorite. We are pleased that it can now finally be ordered throughout Germany and are convinced that it will find many more fans,” explains Florian Weins, Managing Director of fritzkola.

Where there is a will, there is a drink.

With the early launch, the fritzen are creatively anticipating the upcoming bottleneck in the spritzer segment: Long and wet winters and extreme summer heat in recent years have caused lasting damage to the soil in many growing areas, meaning that extensive crop failures in agriculture are currently causing ongoing supply bottlenecks Procure rhubarb as a raw material. With the fritz spritz organic rhubarb spritzer, fritz-kola is initially placing a clear focus on the national gastronomy in order to largely maintain supplies with the reduced production quantities until at least next spring. But anyone who has already been looking forward to sour-fruity enjoyment with lots of flavor and the best ingredients for at home or on the go will still get their money's worth from September.
“With the launch of the fritz-limo ginger-lime, we have found a creative solution to not leave our fritz fans out in the cold given the difficult rhubarb harvest. We see it as our responsibility to inform our customers and partners about the effects of this situation and at the same time quickly offer a real alternative,” says Florian Weins. The fritz-limo ginger-lime is the perfect candidate for this: like the fritz-spritz rhubarb spritzer, the new lemonade with its combination of tangy lime and pleasant hint of ginger delivers a characteristic taste for real connoisseurs and connoisseurs.

All good things come in fives – all in glass, of course.

The fritz-limo ginger-lime is the fifth addition to the fritz-kola lemonade family and, with its refreshing combination, is the perfect addition to the fruity range. It's not too sweet, pleasantly spicy and ideal for any occasion - be it out and about with friends, in restaurants and bars or at university.

Fritz-kola remains true to its philosophy: Like all of the Hanseatic products, the new product is filled exclusively in glass bottles, which can be reused up to 50 times and are 100% recyclable after use. In this way, the fritzen are sending a clear signal for sustainability and against the flood of plastic in the beverage industry.

And what's inside? fritz-limo ginger-lime is vegan and contains 4.5% lime, 1.5% lemon and 0.2% ginger. The modern design in dark petrol and lemon yellow underlines the intense taste and stands out clearly from the existing range. The fritz-limo ginger-lime is available in a 0.33l glass bottle in beverage wholesalers and food retailers throughout Germany. It is also available in the fritz-kola online shop.