FRUCADE Quality Award goes to Bissinger Auerquelle
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The cult lemonade FRUCADE honours its best licence partners with its own quality prize. For the fourth time in a row, Bissinger Auerquelle was able to hold its own against strong competition. In addition to a certificate, the staff can look forward to a financial contribution to the next company party.
Even in times of the Corona pandemic, the Bissinger Auerquelle can do everything right. With the top score of 100 points, the owner-managed mineral water company wins the FRUCADE Quality Award 2021. The Bissingen-based company beat out around 50 other licensees of the traditional FRUCADE lemonade brand by a wafer-thin margin. The continuous top performance of Fürstlich Bissinger Auerquelle under the management of Wolfgang Hörhammer is remarkable: after 2018, 2019 and 2020, the Swabian company has won the award for the fourth time in a row.
The FRUCADE Quality Award has been offered annually since 2005 by DrinkStar, the owner of the iconic lemonade brand FRUCADE. The aim is to promote quality management in the long term at all licence partners - all of them medium-sized breweries and mineral springs in southern Germany. All production steps, from the microbiological analysis of the FRUCADE lemonades to the filling of the returnable glass bottles to the labelling and logistics, are checked several times. Finally, the licence partner who best fulfils the strict specifications for the production of FRUCADE quality products is honoured.
"Quality is non-negotiable," said Michael Ries, Quality Manager at DrinkStar, at the award ceremony in Bissingen.
"That's why we are pleased that FRUCADE is produced at the highest level by our licence partners. But there can only be one winner of the quality award. Congratulations to Bissingen-based Auerquelle, who deservedly won for the fourth time in a row."
"It was our goal to win the competition for us again with the highest score. This is a team effort and my thanks at this point go to our employees who do a great job," said Wolfgang Hörhammer, owner of Bissinger Auerquelle, W. Hörhammer GmbH & Co. KG, at the presentation of the winner's certificate at the end of July. "We are especially proud that we are able to receive the certificate for our achievements in the year in which FRUCADE celebrates its 70th anniversary."
Only thanks to state-of-the-art technology, numerous control procedures and not least thanks to the high-quality mineral water from a depth of 342 metres - the basis for FRUCADE soft drinks - is it possible to produce at the highest level. In the future, too, the company wants to contribute to ensuring that FRUCADE will continue to be one of the most sustainable and popular lemonade brands in Germany for the next 70 years.
The winner's certificate will be given another place of honour in the company. And the employees can look forward to a piggy bank filled to the brim. DrinkStar traditionally sponsors a hearty snack with the prize money.
