Summer Edition: Fruity and tart refreshment with V+ Ice Tea Peach

In keeping with the warm summer months, the C. & A. Veltins brewery is introducing the limited Summer Edition V+ Ice Tea Peach. The new, innovative beer mix creation comes at just the right time, as the popularity of the iced tea flavor has been growing steadily for years. The peach flavor in particular is the preferred choice among users. "With V+ Ice Tea Peach, we are reviving the beer mix market with a real novelty - it is refreshing and beery at the same time. Young people in particular love iced tea," says Dr. Volker Kuhl Managing Director Marketing/Sales from the C. & A. Veltins brewery.

The beer mix with 80% beer and 20% soft drink is fruity and tart at the same time. The intense peach notes combined with the tea and hop aroma create a thirst-quenching taste composition. The alcoholic iced tea-beer mix drink with 5% alcohol by volume is available exclusively in the half-liter can and will provide new impetus this summer. "For our V+ range, Ice Tea Peach is just the right refreshing impulse because it fits the target group of innovative beer mixes," says Dr. Volker Kuhl. Particularly in the summer months, when large parts of leisure time take place outdoors and on the move, the half-liter can is adapted to the consumption occasions as a convenience-friendly container. Like all other varieties of the V+ brand, V+ Ice Tea Peach creates moments of experience and provides the right product response to the wishes of the target group. After all, V+ continues to be a driving force in the German beer mix market when it comes to innovative flavors.