Gaffel Wiess: Due to high demand, the forefather of Kölsch is now also available in bottles
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Following the successful launch of Gaffel Wiess in the restaurant trade last year, the naturally cloudy, mild traditional beverage is now also being offered in bottles. "This was not yet planned in our planning for this year," says Thomas Deloy, head of marketing and PR at Privatbrauerei Gaffel. "Due to many consumer inquiries, which already accumulated in the summer, we have now brought this step forward." Inquiries about Wiess in the bottle also came from restaurateurs who do not offer draft beer.
Until the middle of the last century, unfiltered Wiess was the national drink of the people of Cologne and thus the forefather of Kölsch. Since last year, the pale top-fermented beer has been conquering the palates of the Rhinelanders once again. Despite Corona restrictions, which prevented many sales and marketing activities from being implemented, Gaffel Wiess has attracted a great deal of attention since its launch in kegs and was the new discovery of the year. The mild character and high sweetness at 4.9% alcohol have also won over users of other beer styles and Kölsch brands in beer gardens, at brewery counters or in restaurants.
Gaffel Wiess is now available in the new trendy 0.33l Euro bottle. This bottle was a child of the economic miracle in the 1950s and replaced the swing-top bottle that had been common until then. Gaffel had its own crate developed for the new product, which was designed in a refreshing and modern pastel-colored light blue to match the product's décor. 100% recyclable paper is used for the labels. In addition, there are three different crown cork motifs ("Prost zesamme!", "Gaffel Wiess" and Dom motif), which are sure to arouse covetousness among collectors.
"Gaffel Wiess combines tradition and new trends. Currently, regional specialties as well as mild, light and naturally cloudy beers are in vogue," says Thomas Deloy, Marketing and PR Director. "Gaffel Wiess is the Cologne answer to these trends, and with an authentic history. After its success in the restaurant trade, we are now pleased to be able to offer Gaffel Wiess for the home as well."
