Limited edition for the European Football Championship: "Let's go!"

"Let's go!", "Come on!", "Allez!" will be the slogans on the labels of the mineral water bottles, which will be designed in the flags of the participating countries. The 21 countries that had qualified for the European Championships by the time of the design are included. The German flag can be found on all three mineral water varieties, while the other participating countries are each represented on one variety. Both single bottles (0.75-litre non-returnable PET) and 6-packs are available. The six-packs of the 0.75-litre and 1.5-litre containers are provided with a corresponding home game foil during the promotional period. Secondary placement displays, which also stand out visually, attract attention at the POS. In addition, sales will be supported by a promotion from mid-June to mid-July: when you buy Gerolsteiner products worth 10 euros, you will receive a Gerolsteiner football as a bonus. As at the Wacken Open Air, Gerolsteiner mineral water is also positioned as a "tactical in-between water" in the home game campaign. This is because the mineral water from the Volcanic Eifel helps to replenish fluids and minerals during matches and half-time breaks. The campaign is accompanied by communication on Gerolsteiner's social media channels. QR codes on the bottles and 6-packs lead to half-time shows in which well-known influencers conduct interviews, the results of matches are typed together and much more.

Gerolsteiner is staying on the ball: the mineral spring from the Vulkaneifel region has already successfully reached on-top households with limited football editions in 2014, 2016, 2018 and 2021 and created additional purchasing impulses.