Gerolsteiner water with flavor

From February, Gerolsteiner is repositioning itself in the near water segment. Following the successful launch of Gerolsteiner Lemon in 1.5-liter non-returnable PET containers in 2024, Gerolsteiner Raspberry will now follow as an attractive second variety. The carbonated refreshments combine Gerolsteiner mineral water with nothing but natural flavors. They are therefore not sweetened with sugar or sweeteners and are convincing with zero calories. The range is now available both in 1.5-liter non-returnable PET bottles and in the 0.75-liter non-returnable PET bottle, which is popular for on-the-go consumption. This mix of containers makes Gerolsteiner flavored water the ideal companion for all everyday situations.

Near Water drinks are an important component in the Gerolsteiner portfolio. They appeal to health-conscious consumers who value calorie-free, natural drinks and like to drink flavored water in addition to mineral water to meet their daily hydration needs. The new range replaces the previous Gerolsteiner Fruity Waters in the flavors lemon, blood orange and berry in 0.75-liter non-returnable PET bottles. With the new flavored water product line, Gerolsteiner is restructuring its portfolio and responding to the ongoing zero-calorie trend. The target group includes both existing Gerolsteiner customers and new consumers who are looking for calorie-free refreshment and a tasty change from mineral water. The label design emphasizes the proximity of the product concept to mineral water through the image element with sparkling, bubbling water. As confirmed by market research, the pastel colors of the fruit illustrations make it clear that this is a flavored drink.

As Gerolsteiner flavored water is similar to pure Gerolsteiner mineral water and can be seen as a complement to these products, it should be placed directly next to mineral water. Gerolsteiner supports the range all year round with secondary placements.