GLUG25 - Successful third edition with further growth
News General news
GLUG25, the leading meeting place for brewers and beverage producers, successfully concluded its third edition once again. With 110 exhibitors (again fully booked) and 780 visitors, the event recorded a pleasing 13% increase in visitor numbers compared to the previous year. The variety of products and services on display ranged from raw materials, production and filling systems to packaging solutions such as bottles, cans and PET bottles. Labels, cardboard packaging and operating materials for logistics and hygiene also attracted a great deal of interest.
A highlight of the event was the 3rd GLUG Brewers Challenge with 28 submitted beers and the 2nd SwissCiderAwards with 45 participating ciders. Braukeller triumphed in the Lager category, while Degenbier came out on top in the Open category. Degenbier from Zofingen was also crowned Aargau Canton Beer 2025 with its “Kobra” beer. With these competitions, the GLUG was once again able to offer producers a highlight and a sociable competition this year.
The supporting program of GLUG25 not only offered an impressive trade fair, but also informative presentations and lively panel discussions, which was extremely well received by the participants. The networking evening with musical entertainment invited around 270 guests to exchange ideas and deepen business relationships.
The deguFESTIVAL on Saturday set the tone for the marketing of trend beverages. This new platform for trend drinks was very well received and positively evaluated by 80 producers. We are looking forward to the 2026 edition!
GLUG26 continues to focus on innovation, networking and promoting the beverage industry in Switzerland and will take place in 2026 from February 5 & 6 in the Alte Reithalle in Aarau.
