GNT launches first EXBERRY® Coloring Foods made from organic safflower

The organic market is seeing exceptional growth[i] as modern consumers pay closer attention to food and drink products’ health and sustainability credentials. In response to the rising demand, GNT has launched two new EXBERRY® Organics products.

EXBERRY® Organics ‘Fruit & Veg Yellow’ is made from organic safflower and organic apple, while EXBERRY® Organics ‘Veg Green’ is made from organic safflower and organic spirulina. Both are compliant with Organic Regulation (EU) 2018/848.

Suitable for a wide variety of food and beverage applications, the new products extend an EXBERRY® Organics range that already features red, purple, blue, and orange options.

GNT Europa’s Managing Director, Petra Thiele, said: “EXBERRY® Organics can be used to create spectacularly vibrant food and drink while maintaining perfectly clean ingredient lists. We’re delighted to now be able to introduce Coloring Foods made from organic safflower concentrate to the market, opening up exciting new possibilities for organic brands.”

Based on the principle of coloring food with food, EXBERRY® Organics are created from edible fruit, vegetables, and plants using traditional physical processing methods. They are certified organic in accordance with EU regulations and qualify for completely clean and clear label declarations throughout much of the world.

EXBERRY® Organics concentrates are also 100% vegan-friendly, halal, and kosher. In addition, the fully traceable raw materials are grown using sustainable methods by farmers working as part of GNT’s vertically integrated supply chain.