GNT to showcase EXBERRY® Coloring Foods’ benefits for beverages at drinktec

EXBERRY® colors are plant-based concentrates that can be used to deliver a full rainbow of shades in almost any food and beverage application.

At drinktec 2022, GNT (Hall A5, Booth 452) will hand out hard seltzers (4.5% ABV) and mocktails featuring yellow, orange, and red EXBERRY® shades. A barista will also offer coffees with colorful milk foam while a mixologist will be creating a variety of vibrant cocktails. In addition, the company will showcase market examples of various beverages made with Coloring Foods.

GNT recently announced plans to become the leader in its field on sustainability and the booth will also feature a section dedicated to the topic. The company will screen videos to raise awareness as well as offering visitors tips on how they can take action to protect the planet.

Helen Vine, GNT’s category lead for non-alcoholic beverages, said: “Today’s shoppers want drinks that combine powerful sensory appeal with strong health and sustainability credentials. EXBERRY® Coloring Foods are sustainably produced and support clean ingredient lists, allowing brands to create eye-catching beverages that match up to modern consumer expectations.”

EXBERRY® Coloring Foods are made from non-GMO fruit, vegetables, and plants using traditional, physical processing methods. As a result, they are considered to be food ingredients rather than additives in the EU and qualify for clean label declarations.