GNT to highlight the power of plant-based EXBERRY® colours at Fi India 2024

The EXBERRY® portfolio features a broad spectrum of colours made from fruits, vegetables and plants that are suitable for use in almost any food and drink application. The range includes concentrates made from edible raw materials using physical processing methods such as chopping, filtering, pressing and boiling. Under Food Safety & Standards Authority of India (FSSAI) regulations, these colours qualify for clean and clear label declarations.

While most packaged foods and drinks in India feature artificial colours, FMCG Gurus research shows the country’s consumers prefer natural ingredients. Six in ten (63%) said it was important that products did not contain artificial colours, while 55% agreed or strongly agreed that they would pay a premium for natural colours.1

To demonstrate how EXBERRY® performs in different food and beverage applications, GNT (Stand G12) will present colourful confectionery as well as yoghurt with fruit preparation. The company’s technical experts will also be on hand each day to offer advice on using plant-based colours to maximise product appeal.

Santosh Thankappan, Sales Director at GNT Middle East, said: “EXBERRY® plant-based colours enable manufacturers to create vibrant, appealing products that satisfy Indian consumers’ desire for natural ingredients. We’re looking forward to showing the huge potential and benefits of our plant-based colours to Fi India visitors.”