Berry power from the market leader! New from March: Gorbatschow Mixed Berry Limited Edition
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From March, Gorbatschow, Germany's number 1 vodka, is expanding its mixed range for a limited time with a highly sought-after variety: Gorbatschow Mixed Berry. The fruity ready-to-drink specialty with 10 % vol. Alcohol will be available for a limited time from March 2025. The RRP of the 0.33-liter can is 2.99 euros.
“This limited edition is specifically geared towards the taste requirements of our consumers,” says Vanessa Lehmann, Head of Communications at Henkell Freixenet. Surveys show that consumers still miss berry flavors for vodka-based RTD products at the POS. The figures also prove this: Sales of berry-flavored mixed spirits almost tripled in 2024 compared to the previous year. This makes the mix of Gorbatschow and fruity wild berries a highly sought-after trend drink. With its appealing can design, Gorbatschow Mixed Berry sits perfectly alongside the other Gorbatschow mixes, which are already among the best-selling vodka RTDs.
The new variety will be available from March 2025 in a 12-pack tray or as an eye-catching secondary placement on the 96-pack mixed display, in combination with the popular Gorbatschow Lemon variety.
