Clear vision for the portfolio: Havana Club 7 & Havana Club Especial with a new design

Andreas Höhner, Head of Brand Management at Pernod Ricard Germany, emphasises: "With the redesign of the two qualities Havana Club 7 and Havana Club Especial, we are harmonising the entire range and underlining our clear vision for the positioning within the portfolio and the character of our products." The uniform design of the bottles emphasises the iconic character of Havana Club and harmonises the entire product range with the brand heritage. Inspired by the buildings of Havana and the Cuban attitude to life, the new design conveys authenticity and strengthens the connection to the Cuban roots. At the same time, both Havana Club 7 and Havana Club Especial retain their individual flavour character, which makes them something very special.

Havana Club Añejo Especial
For unforgettable moments with friends, Havana Club Especial presents a unique and somewhat different premium rum. The design and the colours gold and red were inspired by Havana Club 3. What makes it special are the rays of sunshine emanating from the Havana Club logo, alluding to positive and energising moments. The design celebrates the special value of La Giraldilla by depicting it large on the capsule. The icon of the barrels, taken from the Havana Club 3 label, celebrates the ageing process of the product. The guarantee seal remains on the bottle to guarantee the authentic Cuban origin.

Havana Club Añejo 7 Años: The undisputed icon
Havana Club 7 remains the epitome of Cuban rum: a legendary rum that epitomises Cuba's reputation as the birthplace of the world's finest rum. The familiar design has been retained, but with a modern and elegant look. The pattern on the bottle is reminiscent of its Cuban origins and the famous iron doors. What makes it special: The signature of Don Navarro, Primer Maestro del Ron Cubano and inventor of Havana Club Añejo 7 Años.

With the new design, Havana Club is making a clear statement for the future and demonstrating its innovative strength in the world of premium rum.