Havana Club Mango Lime
News General news
From June, Havana Club is shaking up the rum segment with a flavoured rum: Havana Club Mango Lime! In this innovation, original Cuban rum meets sun-ripened mango, refined with the freshness of lime. The result is a new, refreshing drink with an incomparable and balanced flavour experience - for inspiring moments together, whether at home, at a sundowner, in a bar or in a club.
Cuban original meets tropical fruit
Havana Club Mango Lime is an innovative flavoured rum. Andreas Höhner, Head of Brand Management Pernod Ricard Germany: "The natural taste and the perfect balance between fruity flavours and white rum make it the ideal addition to the Havana Club portfolio." And the trend barometer is also pointing upwards: Flavoured rum is driving the biggest growth in the rum segment. Innovations are also an important growth factor for spirits.
Summer, sun and tropical vibes
With Havana Club Mango Lime, the Love Brand combines two flavours that are at the top of European taste preferences: Mango (tropical), and lime (citrus). The flavour profile of Havana Club Mango Lime is created by the dominant tropical fruit with the twist of fresh lime. This results in a balanced interplay between natural sweetness, a fresh note and the velvety flavour of the white rum. With this innovation, Havana Club presents an authentic spirit that combines Cuba, summer and tropical flavours.
