Henkell Freixenet: Coconut liqueur in a double pack - Mangaroca Batida Passion as an attractive purchase bonus
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From May 2024, Mangaroca Batida will provide additional visibility at the POS with an attractive purchase bonus. Shoppers will receive a free can of Mangaroca Batida Passion with every 0.7-litre bottle of Mangaroca Batida de Côco - while stocks last.
"Ready-to-drink cocktails are and will remain a trend," says Torben Jansen, Head of Marketing at Henkell Freixenet Germany. "With the on-pack, we want to further increase awareness of our ready-to-drink variety Mangaroca Batida Passion and generate new tasting contacts. With the free gift and limited availability, we are creating desire and thus providing additional impetus to buy."
The Mangaroca Batida Passion ready-to-drink cocktail with 10 per cent alcohol combines the flavour of exotic coconut with fruity passion fruit and can be enjoyed immediately - preferably chilled. Thanks to the handy 0.25-litre can, the ready-to-drink drink is perfect for on the go. The stylish can with brightly coloured prints in an exotic look also makes for a special eye-catcher.
Mangaroca Batida de Côco in a 0.7-litre bottle with on-pack can Mangaroca Batida Passion will be available in a 40-pack display from May 2024. The RRP is 10.99 euros.
