Henkell Freixenet Germany becomes distribution partner for Zamora Company's spirits brands in Germany

As of January 1, 2024, Henkell Freixenet will be the German distributor for all spirits brands of Zamora Company, a leading owner and distributor of numerous prestigious spirits and wine brands.

The focus will be on the three brands Licor 43 - the fastest growing premium liquor brand in the world, Martin Miller's Gin - Spain's leading premium gin, and Villa Massa - a globally popular limoncello from Sorrento, Italy.

Henkell Freixenet and Zamora Company are pursuing an ambitious growth strategy together, benefiting from their strong strategic fit. There are shared professional values not only thanks to the premium focus and Spanish DNA inherent in both companies. In addition, Henkell Freixenet's portfolio offers a wealth of products and brands that enable the implementation of innovative projects and collaborations.

Philipp Gattermayer, Managing Director Sales of Henkell Freixenet Germany, says: "Both organizations share the same professional standards and values. We will use all our sales power and know-how for this German-Spanish cooperation."

Ali Hariri, Europe & Emerging Markets Cluster Director, adds, "Our brands have found the best possible partner. Together, we are determined to sustainably strengthen our brands and their respective market positions. Above all, our customers will benefit from this. I would like to take this opportunity to expressly thank our previous distribution partner, Schwarze & Schlichte GmbH, for the many years of successful cooperation.