Henkell: New from November - Wodka Gorbatschow Festival Edition
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With Wodka Gorbatschow, the festival season is entering an ice-cold extension: In mid-November, Germany's best-selling vodka brand will launch its limited Wodka Gorbatschow Festival Edition. This summer, under the motto "FEEL FREEZE," Wodka Gorbatschow transported the 225,000 or so visitors to PAROOKAVILLE, Germany's largest electronic music festival, into its unique world of ice, making the brand values an emotional experience. The crowning glory is now the Vodka Gorbachev Festival Edition, which will be available from mid-November in the 0.7-liter bottle at an RRP of 8.99 euros nationwide in retail outlets and in the Henkell Freixenet online store (https://www.freixenet-onlineshop.de) - while stocks last.
As the clear market leader, Vodka Gorbachev is creating an ice-cold festival mood in retail in November: in keeping with the festival motto "FEEL FREEZE," the new Vodka Gorbachev Festival Edition pays homage to the blue brand world and wraps the striking bottle in a deep dark blue. White and light blue hologram-look accents are reminiscent of the beats on a synthesizer. They give the special limited edition a modern lifestyle character and further drive sales of the nation's most popular vodka.
"Our presence at the PAROOKAVILLE Festival was the perfect stage for an exceptional brand staging and successfully helped to consolidate the image of Vodka Gorbachev among a young, enthusiastic target group. With our Festival Edition this year, we want to increase the desirability among this very target group and at the same time provide fresh buying impulses," says Torben Jansen, Head of Marketing Spirits & Trade Marketing at Henkell Freixenet.
Attractive 68-bottle mixed displays at the POS ensure an attention-grabbing market launch: the 1⁄4 Chep mixed display is stocked with 44 bottles of Vodka Gorbachev Festival Edition as well as 24 bottles of classic Vodka Gorbachev. The 0.7-liter bottle of the limited edition Vodka Gorbachev Festival Edition will be available in food retailers throughout Germany from mid-November 2022 at an RRP of €8.99 - while supplies last, of course.
